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NEC's broadband services provide secure, high speed private network solutions to small and medium sized enterprises. [ 03:45 ]
Melbourne, Australia.
This vibrant city is home to GAZMAN, one of the most ambitious fashion labels in the Southern hemisphere.
As a thriving, medium-sized business, they rely on the internet to keep competitive - from tracking the latest trends to sharing designs with their manufacturers overseas.
But the broadband available to small and medium sized businesses can’t always be relied upon. Business networks are often shared with residential users, and at peak periods their information highway can become seriously congested.
Rowan Young STRATEGIC CONSULTANT GAZMAN :
We operate in a very competitive marketplace and in order to compete, we need to be able to offer technology that is comparable to the larger organizations that we can compete against.
The solution of big businesses - building their own private network - is far too expensive to support.
From their global R&D laboratories in Melbourne, NEC have come up with an answer to such problems - and it’s called NEXTEP.
NEXTEP is a revolutionary suite of dedicated broadband services that gives small and medium-sized businesses a high speed private network that can compete with the big guys.
At the heart of NEXTEP is NEC’s proprietary DSLAM technology. DSLAM network cards traditionally enable multimedia data streams - from video to voice and data - to be carried along the pair of copper wires in a telephone line.
But NEC has pioneered technology which now ensures such communication over broadband is entirely secure. What’s more, their researchers have developed applications that allow the multiple data streams to move, at high speed, and in all directions along the network, without any loss of performance.
Duncan Wallace GENERAL MANAGER NEXTEP DIVISION PUBLIC NETWORK SYSTEMS :
Traditionally, a small business would have to get their voice communications from a voice company and their data communications from another data supply. With the Nextep solution . . you’ve got your voice, you’ve got your data, all through the one solution .
Thanks to NEXTEP, GAZMAN now enjoys highly reliable email, fast web access, cheap VoIP calls and a secure platform for in-store billing and sales, all of which have brought greater efficiency and value to their booming clothing business. That means for the first time, they have the convergence, speed, reliability and security that are normally only available to larger companies.
Rowan Young STRATEGIC CONSULTANT GAZMAN :
We will be using video conferencing, to access our suppliers in China and Hong Kong, so having all of that infrastructure consolidated into the one system is very important. We don’t rely on different service providers so there are efficiencies for our businesses by consolidating that all into one service provider.
While NEXTEP relies on channel partners to actually market, manage and maintain these unique services, it is NEC’s cutting edge technology which continues to inspire their clients.
Ed Allev DIRECTOR IPSX NEXTEP CHANNEL PARTNER :
I really sell the NEXTEP network on the back of the strength of NEC globally…which are fantastic with innovation, fantastic with technology and really at a leading edge over so much, so many product and services at the marketplace.
NEXTEP, a unique venture established to ensure that any company, regardless of size, can now afford to be part of the exciting future of next generation networks.
NEXTEP: an integrated broadband network solution that unlocks your competitive potential
From sending email to processing orders, more and more of today's businesses seek speed and efficiency by operating on line. But variable service provision means that the internet is not always the level playing field it appears to be. Business networks may be shared with residential users, causing congestion and delays at peak periods. In addition, pricing often lacks flexibility and takes no account of a particular company's needs. So when small and medium-sized enterprises (SMEs) break into territory occupied by their big-business rivals, they often find themselves needing a raft of services that their existing networks just can't deliver.
In Melbourne, Australia, NEC is addressing these problems with a mix of innovative technology and premium broadband services tailored to meet specific customer needs at rates that are affordable and realistic. Known as NEXTEP, these full-service network solutions are designed to give SMEs simultaneous 24/7 access to functions like e-commerce, voice and data transmission, mass back-up and sharing of data, reliable connections with remote offices and full security protection.
One of many SMEs to benefit from the NEXTEP advantage is GAZMAN, a fast-growing fashion label with an international outreach from its headquarters in Melbourne. From tracking the latest trends to sharing designs with their manufacturers overseas, they rely on the internet to keep up with the market and make their presence felt.
"We operate in a very competitive marketplace," Rowan Young, strategy consultant of GAZMAN explains, "and we need access to technology that is comparable to the larger organizations we compete against."
That technology is exactly what NEXTEP provides. Today, GAZMAN effectively has its own high-speed private network delivering dedicated broadband services around the clock ― ultra-fast email and web access, low-rate VoIP calls, and a secure platform for in-store billing and sales. As a result the company enjoys the convergence, speed, reliability and security that were previously only available to their larger competitors.
Central to the NEXTEP solution is NEC's proprietary DSLAM technology. Standard DSLAM network cards enable multimedia data streams to be transmitted along the pair of copper wires in an ordinary telephone line. NEC has refined the system to provide total communication security, and added new applications that allow the multiple data streams to move through the network at high speed and in all directions, with no loss of performance.
"Traditionally, a small business would have to run their voice communications on a voice network and their data communications on a separate data network," says NEXTEP General Manager Duncan Wallace. "With NEXTEP, you've got your voice and your data all through the one integrated solution."
For companies whose growth depends on fast, timely communications, that kind of service integration makes a big difference. "We use video conferencing to access our suppliers in China and Hong Kong," says Rowan Young of GAZMAN, "so having all of that infrastructure consolidated into the one system is very important. We don't rely on different service providers, so it makes our business a lot more efficient."
As business use of the internet grows, integrating its various systems and features is the key to getting results. With no dependence on customer PC hardware or software, and requiring no special configuration, NEXTEP ensures that any company, regardless of size, can afford to join the future of next-generation networks ― and, in the process, achieve a quantum leap in its competitive potential.
